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Science 20 June 2008:
Vol. 320. no. 5883, pp. 1593 - 1594
DOI: 10.1126/science.1154983
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Policy Forum

ECONOMICS:
The MPG Illusion

Richard P. Larrick* and Jack B. Soll

Using "miles per gallon" as a measure of fuel efficiency leads people to undervalue the benefits of replacing the most inefficient automobiles.

Fuqua School of Business, Duke University, Durham, NC 27708, USA.

*Author for correspondence: larrick{at}duke.edu

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THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES:
Behavior and Energy Policy.
H. Allcott and S. Mullainathan (2010)
Science 327, 1204-1205
   Abstract »    Full Text »    PDF »

E-Letters:

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Moving Beyond Vehicle MPG
David R. Waldman
Science Online, 7 Jul 2008 [Full text]
The Math Is Trivial but the Impact Is Not
Dorian Driskell
Science Online, 9 Sep 2008 [Full text]

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